- Google AdSense Has Limitations
Unfortunately, Google AdSense has its drawbacks. Google controls the bids, so you may have ad space being sold for less than you feel it is worth.
And, while you do have some control over the ads shown on your website, sometimes this happens after the fact. You see an inappropriate ad coming through AdSense (perhaps a competitor), and then only after it has already been shown can you block it.
- You Can Earn More with Your Own Sponsorships
As a publisher, you can simply earn more per ad space when you sell the advertising yourself. While you do have to consider the costs of potentially hiring a salesperson and setting up any reporting and ad serving software, you do not have to pay out a lot of commission to an ad network like Google.
If you have a small, niche-oriented website, you can often find loyal advertisers who are willing to pay monthly for ad space on your daftar sbobet website. You may not have the big numbers in traffic Google wants in order to make a mint off of AdSense, but you have market certain advertisers want to reach. You will get more from selling them ad space and sponsorships directly.
You may not even need a salesperson to do this – many “thought leaders” and influencers who run successful blogs are able to work with a few strong sponsorship partners without hiring additional staff.
4 Tips for Developing a Strong In-House Ad Strategy
Getting set up with your own in-house online ad sales can be challenging, but it can also be well worth it. Here are some key points to consider when developing your ad strategy: